Shiravi Strategies
For founders who need the operator in the room, and the clarity to stay steady while the room changes.
Selected proof
Morse Money (formerly Sling Money) — first marketing hire, scaled to 250,000+ users across 140+ countries
Eaze — VP of Marketing, 5B+ media impressions, Clio Award-winning rebrand
Homeroom — Fractional CMO, guided the company through a pivot to acquisition by Bungalow.
Two ways to work together
Fractional CMO
You don’t have a marketing problem. You have a leadership gap.
Founder-led marketing is maxing out.
You can’t justify a full-time CMO yet.
Messaging doesn’t match product sophistication.
There’s no senior owner of the story.
What you get
Positioning and GTM strategy, marketing systems built to outlast the engagement, and hands-on partnership with the founder.
Executive & Mindset Coaching
Founders don’t fail from bad strategy. They fail from running out of clarity.
Decision fatigue.
Isolation at the top.
The pressure of always needing the answer.
What you get
Structured 1:1 coaching grounded in strategy and presence, performance treated as a trainable skill, and space to think clearly under pressure.
Professional headshot
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About Sheena
Marketing leadership with enough self-awareness to make it useful.
I’m a marketing leader and executive coach with a career built on the same conviction: that the clearest strategy and the clearest mind come from the same place — actually knowing what’s true for you. I hold a BA in Political Economy from UC Berkeley, and I’ve spent over a decade building brands people feel, from Eaze (5B+ media impressions, a Clio Award, and a 15-person team I built from scratch) to Morse Money, where I joined as the first marketing hire and helped scale to 250,000+ users across 140+ countries. I’m also a certified yoga teacher, which shapes how I coach — clear thinking starts in the body, not just the deck.
Apply to work together
A short note is enough to start.
If there’s a real business or leadership question underneath the surface problem, share it here. Sheena reviews applications directly and follows up when there’s a strong fit.
Built for serious founders, not performative urgency.
Sheena Shiravi
Shiravi Strategies